Everybody’s going on about how this Chevy promotion has been hijacked, man, and used in ways they never intended.
Come on, this is exactly what they had in mind. They got all of the usual people to do all of the usual stuff, but now they get extra traffic as well.
Without this “negative” stuff, it’s highly unlikely that people like me would ever even know that this promotion existed, let alone send people like you to it. How much extra traffic did that get them at ZERO cost?
This whole mess began when Phil Wainewright got to babbling about Web 3.0 on his blog yesterday afternoon.
Rael Dornfest and Tim O’Reilly heard about it and, not to be outdone, declared Web 4.0 over pizza last night at Il Fornio.
Gates has satellites monitoring them at all times, so he knew almost instantaneously and responded to their escalation with Web 4.5 ASP Server Longhorn Edition Pro at around midnight. He dispatched his Black Ops Ninja PR troops to infiltrate The Gartner Group, so every Fortune 500 CEO had heard of it by 2am and were clamoring for consultants.
Om Malik, David Hornik, Naval Ravikant, and Joi Ito each sensed weakness in the others and attempted to up the ante. By 6am, we were up to Web 8.0. The frenzy led to a few uncomfortable moments, such as when Ravikant and Hornik both tried to declare Web 5.8 at the same time. Awkward.
Once it hit We Make Money Not Art and BoingBoing things started to pick up speed.
By sunrise, we’d hit Web 10.0 and the VCs were lined up at SFO to hand checks to people as they arrived. The police were called when a few of them were caught slipping term sheets into INS new-arrival paperwork, but Vinod Khosla was called in to negotiate and the situation was defused without violence. At one point there was talk of blocking the southbound 101 and not letting anyone pass without accepting an investment, but cooler heads prevailed and they settled on the 280.
By my own estimation, we’ll be at Web 35.2 by Tuesday.
I suggest that those of you on the west coast stock up on supplies.
It’s hard to know where to begin with this one. Do we start with the operatic ode to Glaucoma (available for download), the Terry Gilliam style floating heads in the upper left hand corner, the rotating whatsit at the lower right, or the logo that looks like it was designed for a Bond villain?
Who am I kidding? Scroll the left frame down and let the mystical blue eye look into your soul.
Man, I love those heads. Let them go for a few minutes and they’re all over the place.
Don’t like the music? You can change it to Chopin, Maria Callas, or Elvis Presley’s recording of Suspicious Minds using the wierd little thingy at the lower left.
Rosie O’Donnell said that Grease was jury duty for actors, so maybe the UN is making them do it. Or it could be part of that Jewish Conspiracy I’m always hearing about (and how come I never get invited to the meetings?).
May God bless the Internet for giving me wonderful things like this.
The mere fact that you know me pretty much ensures that your encounter with law enforcement is only a matter of time. You can make the whole process easier on everbody by dressing properly.