Everybody’s going on about how this Chevy promotion has been hijacked, man, and used in ways they never intended.

Come on, this is exactly what they had in mind. They got all of the usual people to do all of the usual stuff, but now they get extra traffic as well.

Without this “negative” stuff, it’s highly unlikely that people like me would ever even know that this promotion existed, let alone send people like you to it. How much extra traffic did that get them at ZERO cost?